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Paid search management
Campaign build, bidding, targeting, search-term control, testing, and ongoing optimization by a team that works in real estate investor accounts every day.
Paid search · Real estate investors
Paid search for serious real estate investors.
Google Ads for established real estate investors with a real acquisitions team, a follow-up process, and the infrastructure to turn motivated seller leads into contracts.
No guarantees. No secret system. We tell you when paid search is a bad fit.
What we measure
Ad spend
Leads
Qualified leads
Contracts
Revenue
ROAS
The honest version
Most investors should not hire a paid search agency.
Google Ads can be an excellent acquisition channel. It also exposes weak follow-up, weak sales teams, underfunded tests, and short-term decision making very quickly.
Hiring before the follow-up works
We can create the opportunity. Your team still has to answer quickly, have a real conversation, and follow up consistently.
Judging the channel too early
Early campaign data moves around. The first goal is enough volume to evaluate quality instead of reacting to every week.
Buying a guarantee
No agency controls seller demand, your sales process, or every market variable. We would rather publish the targets we work toward.
Underfunding the test
Paid search needs enough budget to produce meaningful data. If the economics do not make sense in your market, we will say so.
What we actually do
Three things, done properly.
We do not sell twelve disconnected services. We focus on the pieces that make paid search measurable from click to contract.
02
Conversion infrastructure
Landing pages, call tracking, forms, and the technical setup required to make motivated sellers easy to contact and every conversion visible.
03
Lead quality & attribution
Lead tracking, CRM connections, reporting, and a feedback loop that connects keywords to lead quality, contracts, revenue, and ROAS.
How an account progresses
The targets we hold ourselves to.
These are operating milestones, not performance guarantees. When an account is behind, the job is to identify why and act before you have to ask.
TTFV-1 · Day 7–14
First lead
Campaigns live, tracking verified, and the first inbound opportunity received.
TTFV-2
Lead pace
10 leads by Day 30 and 30 by Day 90, measured against the qualified standard defined with you.
TTFV-3 · Month 3
First contract
A contract from a PPC lead. If it has not happened, the account gets a full review.
Stage 4
4× ROAS
The target is return on ad spend measured against your actual deal revenue and ad investment.
Ongoing · Month 6+
Optimize & scale
Monthly reviews, lead-quality feedback, health monitoring, and expansion when the economics justify it.
What you will not find here.
01
No performance guarantee
We publish targets and report the numbers. We do not pretend an agency can guarantee your contracts.
02
No secret formula
Paid search is understood. The advantage is disciplined execution, measurement, and iteration over time.
03
No anonymous account ownership
You know who owns the relationship, who runs the campaigns, and who is responsible when something needs attention.
Selected outcomes
The record should do the selling.
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Case study · replace with verified client
[Client name] · [Market]
Client since [year]
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Leads
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Contracts
[0.0×]
ROAS
[Two or three lines explaining the client's starting point, what changed, and what the numbers mean. Use their words where possible.]
The people in your account
Named, accountable, reachable.
Your client relationship has a clear owner. Media buying and operations sit behind that relationship so you are not re-explaining your business every time something comes up.
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Tim Oppelt
Founder · Strategy
[Add two concise lines on Tim's real estate investing background and what he personally owns/reviews.]
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Tyler VanDerzee
Client Success
Your primary point of contact for the relationship, performance conversations, goals, and the path from leads to ROI.
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Operations & Media Buying
Campaign · Tracking · Execution
The team behind campaign management, conversion infrastructure, reporting, tracking, and ongoing account execution.
Who we're built for
A better fit for established operators.
We are not trying to make paid search the right channel for every investor. The strongest partnerships usually have these things in place.
An acquisitions team that can handle inbound seller leadsStrong fit
A real follow-up process and fast speed-to-leadStrong fit
A meaningful monthly marketing budgetStrong fit
A long-term view of acquisition economicsStrong fit
Looking for a guaranteed number of deals or a quick fixNot a fit
Perspective & proof
Show the work.
Our best marketing should be useful before someone becomes a client: real operator conversations, market data, and clear explanations of how the channel works.
The WPPC Podcast
Long conversations with operators who are actually doing it.
Client stories, real estate investing conversations, and honest discussions about acquisition, sales, and growth.
Market intelligence
Know the market before the call.
Benchmarks, local competition, budget context, and market research designed to make the strategy conversation more useful from the beginning.
Start with fit, not a pitch
Tell us about your operation.
If paid search makes sense for where your business is today, we will tell you why. If it does not, we will tell you that too.