Tim Oppelt
Founder · Strategy
Founder and strategic lead. Add two concise lines on what Tim personally reviews and how he stays involved in client acquisition strategy.
Google Ads · Real estate investors
Most investors should not hire a PPC agency.
Paid search can be one of the strongest acquisition channels in real estate. It can also become an expensive mistake when the budget, sales process, or team behind it is not ready. We help established operators understand the economics first — then decide whether the channel makes sense.
No guaranteed outcomes. No secret formula. We tell you when PPC is the wrong move.
370+
Clients served
52
Active client partnerships
2015
Operating since
$3.46M+
Google Ads spend managed · Jan 2025–Jul 2026
The market problem
Investors are losing thousands to a broken agency model.
Not always because they hired the “wrong” agency. Sometimes they were not ready for paid acquisition in the first place.
Lead volume gets confused with business performance. Guarantees hide behind conditions. Campaigns get judged before enough data exists. Weak follow-up gets blamed on the channel.
Our job is not to convince every investor to buy PPC. It is to help serious operators understand when the economics, team, and process are actually ready for it.
Evidence, not adjectives
What the numbers actually look like.
The final site should use portfolio-level benchmarks with a clear source and timeframe. These sample values are the next metrics to validate and publish — not marketing claims.
Request your market numbers →
Portfolio benchmarks
Replace with verified period
Cost per lead$275 AVG
National benchmark$294
Qualified lead rate32% AVG
Typical qualified range12–82%
Current qualified trend~44%
When PPC fails
Four ways this goes wrong before the agency ever gets blamed.
None of these require a bad agency. They require a bad setup. A serious PPC strategy starts by identifying which constraints belong to the campaign — and which belong to the business.
01
Hiring before the follow-up works
Motivated sellers arrive and nobody responds quickly or consistently. The channel gets blamed for a lead-management problem.
02
Judging the channel too early
Low-volume data swings hard. Decisions get made from a handful of clicks instead of enough evidence to identify a pattern.
03
Optimizing for cheap leads
A lower CPL is not the goal if those leads never become contracts. The real question is what the acquisition economics look like after the lead.
04
Buying certainty
Fixed-deal guarantees sound simple. Real performance depends on market, budget, sales execution, competition, and time.
The WPPC point of view
There is no secret system.
Google Ads is not proprietary. Neither is attribution, landing-page optimization, or lead follow-up. The difference is the quality of the decisions, the consistency of the execution, and whether the agency measures what happens after the lead.
01 · No guaranteed outcomes
Targets, not promises.
We publish the milestones we operate against and explain when an account is behind them. We do not pretend a market can be guaranteed.
02 · No black box
Measure past the lead.
Spend, leads, qualified leads, contracts and return should live in the same conversation. CPL alone is not a business outcome.
03 · No anonymous ownership
Know who runs the work.
A named account lead, media strategist and operations team stay connected to the business instead of rotating through a support queue.
How an account progresses
Days and thresholds, not adjectives.
These are operating milestones, not guaranteed outcomes. The point is to know what the account is trying to prove at each stage and what should happen next.
Day 7–14
First lead
Campaign live, tracking verified, early search data coming in.
Day 30
Lead pace
Work toward the first meaningful sample — typically around 10 leads.
Day 90
30-lead target
Enough volume to analyze lead quality and start separating signal from noise.
Month 3
First contract
If a PPC-generated lead has not reached contract, the account gets a deeper review.
Next layer
Lead quality
Use real sales outcomes to decide what searches, campaigns and lead types deserve more budget.
Ongoing
ROI & scale
Increase investment when the economics support it. Pull back when they do not.
Client / market[Approved client]
Relationship[X years]
Monthly ad spend[$X,XXX]
Qualified leads[XX]
Contracts attributed[X]
Tracked ROAS[X.X×]
SourceGoogle Ads + Lead Tracker
The people responsible for your account
In-house, named, reachable.
High-level service should not be an abstract promise. The site should show the people who own strategy, client communication, media buying, and operations — with real photography and specific responsibility.
Tyler VanDerzee
Client Strategy
Your primary point of contact — a real operator who knows the account, the lead quality, the sales feedback, and the next decision.
Operations
Account Operations
Tracking, implementation, systems, reporting, and the operational details that keep the account moving.
PPC Strategy
Media Buying
Campaign execution, search-term analysis, bidding, budget allocation, and the ongoing connection between lead feedback and media decisions.
Long-term relationships
“I would not hesitate to work with Tim, and I’m saying that as a guy who is investing thousands of dollars a month with him. He is indispensable to the work that we do.”
The WPPC podcast
Conversations about what actually works.
No “secret hacks.” No shouting about seven figures. Long-form conversations with investors and operators about acquisition, sales, execution, and the decisions behind the numbers.
The podcast should become part of the authority system: what we are seeing across campaigns, what sophisticated investors are doing differently, and where the market gets PPC wrong.
Explore the conversations →Replace with podcast studio still / real client conversation
Fit, not a sales pitch
Tell us about your operation.
A few questions about your market, team and current acquisition strategy. If paid search is not the right move, the answer should be useful anyway.
Proposal behavior: this demo saves the fields locally in the browser, so if you leave and return, the “Resume your application” bar appears at the top.