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Case Studies
How We Do It
The Team
Reviews
Resources
FAQ
Book a Call
Book a Call
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Results make more sense with the story attached.

Three client stories you have not already seen on the homepage.

Different markets. Different business models. Different reasons PPC had to earn its place. Each story starts with the business first — then the numbers.

Three different versions of “make it work.”

Mike came back to PPC after bad experiences. Nick wanted inbound growth without more door knocking. Laz already had a mature acquisition machine and needed PPC to earn a place beside direct mail.
01

Mike Mankowski

New Jersey
02

Nick Koenen

Southeast Wisconsin
03

Laz Perez

Florida

Mike Mankowski

01 / 03
New Jersey · Fix & Flip
Watch the client conversation

He had already been burned by PPC. This one had to prove itself.

Mike had tried other PPC providers and was left with expensive leads that often were not workable. He came back to the channel because he had seen WPPC perform for investors earlier in his career — and this time the economics looked very different.
Time
Just under 6 months with WPPC at the time of the interview.
Deals
7 PPC deals discussed across flips, an assignment, and a rental.
Economics
$24K in spend tied to about $576K in projected gross revenue.

“Best decision we’ve done in the last seven months.”

Mike Mankowski
The revenue figure was client-projected at the time of the interview and included a potential rental sale.

Nick Koenen

02 / 03
Southeast Wisconsin · Flipper

The goal was not more hustle. It was fewer doors to knock.

Nick was already flipping around 30 houses a year, but the business had been fueled mostly by relationships, cold calling, pre-foreclosure outreach, and other hands-on sourcing. PPC became his first serious move toward a repeatable inbound channel.
Before
No PPC the prior year; most deals came from relationships and outbound work.
Early run
29 PPC leads in roughly the first three months.
Outcomes
8 closed outcomes, with another potential future listing discussed.

“It’s just been extremely convenient.”

Nick Koenen
Nick’s model includes both purchases and listings, so these outcomes are not all wholesale or flip contracts.
Watch the client conversation

Laz Perez

03 / 03
Florida · Wholesale-first
Watch the client conversation

PPC did not replace his best channel. It earned a place next to it.

Laz runs a mature Florida acquisition business with a large team and a long history in direct mail. PPC became a second major channel because it could add scalable, high-intent opportunities without forcing the business to abandon what was already working.
Mix
Roughly 20% of lead generation was attributed to PPC in the interview.
Scale
About 160 deals projected for the overall business that year.
PPC
Laz hoped to get close to $1M in gross from PPC, with ROI improving over time.

“We get a look inside of what’s happening.”

Laz Perez
The ~$1M figure was Laz’s projection at the time of the recorded interview.
From the field / Not a WPPC case study

What PPC looks like at a much larger scale.

Jamie Little’s team runs PPC in-house, so this is intentionally separated from the client cases. It is here as context: a look at how one sophisticated investor thinks about lead quality, follow-up, and scale inside a much larger marketing machine.
Industry conversation
Jamie Little · East Tennessee

A useful benchmark from outside the client roster.

At the time of the interview, Jamie described roughly $280K per month in total marketing spend, with PPC at about $25K per month.

~$25K/mo

in-house PPC spend discussed

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PPC contracts in the prior month
Jamie’s PPC was managed in-house, not by Wholesaling PPC.

The numbers matter. So does what had to happen to get there.

We’ll look at your market, the economics, and where your business is now — then tell you plainly whether paid search makes sense.

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Figures reflect client statements and account context at the time of each recorded conversation. Some revenue figures are projections. Business models and results vary.