In this REI Uncovered podcast episode, Christian will share…
- Cold Calling Nowadays
- Adjusting Your Strategy
- Christian’s Hardest Decision
- The Data Runs Out?
- Christian’s New Business Model
- Facebook & Google Ads
Cold Calling Nowadays
2021 was a hard year for cold calling, there were some regulations that came out last summer. One of the most recent ones is called “The Traced Act” which requires phone companies and mobile service providers to authenticate caller ID information before allowing calls through their networks – this combat robocalls from being spammed or spoofed.
The ability to know where and when a call was originated affected the world of cold-calling. It’s important that you register your company, because if it isn’t registered correctly then there could be fines.
Adjusting Your Strategy
If you’re making thousands of dials a day, it puts your company at risk. That’s why scaling and maintaining this business long-term is difficult for many businesses who want to keep the growth going without running into any problems along the way.
You might be able to get away with cold-calling for a short period of time, but as your business grows and becomes more established it will no longer work. Cold calling is a great way to start off, but as you grow your business it might be time find another marketing channels.
“Follow-up is key with cold calling and if you’re able to have a good follow-up system that brings them long term, eventually your ROI and your cold calling is going to go through the roof.”
Christian’s Hardest Decision
Christian had to give up his agency’s main marketing channel, which caused him a lot of stress and led him closing down the business at beginning in January. He was generating hundreds of leads for clients, but suddenly it seemed like he could barely find any at all. This was a huge stressor for him and his team.
“It was hard to scale it long term, when you’re making thousands of dials a day, tens of thousands of thousands a month, for multiple clients. It just puts your company at risk and so at scale it was harder for us to keep it going for all our clients”
The Data Runs Out?
Cold calling is one of the most effective ways on getting new customers but there are so many tips and tricks that you need to know before going into it. For example, have a list management system ready because if someone has already been reached by your company, they might not want another call from an unknown number which could be seen as spam.
Christian’s New Business Model
Christian has a pay-per lead program running through Facebook ads where real estate investors can reach him and ask for an amount of leads monthly. He provides pricing according to market conditions so there’s less stress on his end.
“If you’re newer and you’re trying to figure out what your business model should look like, cold calling can be great but don’t just use the P&L statement as your decision-making factor because managing people is stressful”
Facebook & Google Ads
The biggest challenge is the fact that with Google Ads you can find a motivated seller that is specifically looking for “sell my house fast”. While on Facebook Ads because of the way the algorithm works, all you can do is create an ad that says, “I buy houses” and then you leave it up to the to the algorithm to bring you the right people. With Google PPC you can go in there and say I want some people who need their house sold fast, so you have more control over ads.
To work with Christian, you can schedule a call directly w/ him here: https://calendly.com/calldirectsolutions/lead-gen-consultation