In this REI Uncovered podcast episode, Andy will share…
- Andy’s Business Today
- From Being A Navy Engineer To Real Estate SEO
- How He Generated Over 1000 Leads?
- The SEO 3 Core Components
- Is Working Hard Overrated?
Andy’s Business Today
Andy has been working hard to generate leads this summer. In July, he reached 1100 and August is still going strong! It’s interesting how weekends are much lower than weekdays – especially Mondays and Thursdays where the volume of potential sellers spikes considerably higher.
From Being A Navy Engineer To Real Estate SEO
Andy’s journey started when he asked, “How do we quit our jobs?” After thinking about it for a while and getting deeper into real estate tech as well as developing his technical skills in SEO/digital marketing to find that this was more than just work. And so began the long ride of self-employment.
He began his business with a focus on the Virginia market, but he quickly wanted to scale up. He had successfully implemented an efficient system that worked well in this area and realized he could switch it to a national model.
How He Generated Over 1000 Leads?
Andy’s business model can be summarized as follows: he gets the leads of motivated house sellers and then sells them. If he can’t sell them, he has a team who will help close that deal for him.
He is an expert at generating leads and he has many sites that help him do this, basically a whole network. He has additional domains used as backlinks in order to bring traffic from other places.
He has monetized the network in three ways:
– Using the network to provide citations and links to other investors.
– Using the network for his own site to generate leads and then sell them on his own Property Leads website – Finally, if he doesn’t sell the leads, he closes them with the help of his partner.
“SEO for Real Estate Investors is a really unique way to make money in the long term”
The SEO 3 Core Components
- On-Page SEO: headers and keywords
- Off Page SEO: the backend
- Time: as the site gets older, and gets more clicks, the site will begin to rank at a better level.
When you are starting your own site, it’s important to understand that 90% of the leads come from generic keywords like “we buy houses,” or “sell my house fast.” The big problem for most people when they start their website is not understanding these core components in SEO.
Is Working Hard Overrated?
There is no one answer to the question of whether or not it is worth it to work hard. It depends on your goals and what you want to do with your life. If you want to work hard and generate more, then it is worth it. If you don’t, then that is ok. The important thing is that you figure out what you want and then go for it. There is no right or wrong answer, so just do what feels right for you.