“I thought PPC was going to be too expensive, but it’s fairly reasonable for what you get.”
Investor: Matt McCourry
Market: Myrtle Beach, SC
Matt purchased his first property while in college, a student housing duplex to rent out. He purchased properties over the next couple years, but wanted to find better deals than ones on the MLS. He started doing direct mail hard in 2017 and got into wholesaling and more aggressively purchasing property. His team is currently his assistant, his acquisition specialist, and a retired IBM engineer at $15/hr “jack of all trades” who does some property management, driving for dollars, managing systems, etc. He also works closely with 2 realtors he sells a lot of his properties with.
Matt is a true businessperson who understands what it takes to be successful long-term in real estate investing. He has a very clear vision with his business.
Success in Small Vs Large Markets
PPC looks different in a small market as well. Matt has grossed well over $100,000 from only 5-6 deals over the course of 12 months of working with us. You will see a screenshot above of his campaign. He has spent only about $1000 per month on average + $600 per month for our fees. So that’s a little over $19,000 in TOTAL COST for PPC. That’s an ROI of at least 5X spend on his money. A few things to keep in mind:
1) He is flipping a large portion of these properties so he is able to achieve higher profits on each deal. If he wholesaled everything, his ROI might be lower. But that isn’t a fault of ppc, it’s his business model.
2) He only received 71 leads over the course of 12 months. That is less than 2 leads per week! A lot of investors would look at this and think ppc doesn’t work. So Matt will take all of the deals instead. On average, he converted about 1 deal for every 10-12 leads! This is because PPC leads are so HOTTTT and Matt has a strong acquisitions person and system.
“Don’t try to figure out how to do ppc yourself, you will drive yourself nuts!”
Matt’s campaign is proof that you don’t need to spend tens of thousands a dollar per month to be successful with PPC. Matt is spending under $2000 in total with PPC and is having great success. Now, this may not be the case in super expensive markets or large cities, but don’t assume PPC is too expensive!
His Next Deal Will Cover 3 Years of PPC Ad Spend + Our Fees!
At this time of this call, Matt is in the process of purchasing a house for $82,000, added about $20,000 into it, and it is under contract for sale for $169,900. He is going to net $60,000 from this flip. That will cover 3 years of PPC fees plus our ad spend!
I would say this is more than “fairly reasonable!”. Matt will continue to get deals from ppc with no management of marketing at all. PPC is a very powerful tool if your business is setup to suceed with it! Matt focuses on running the business and let’s the ppc experts bring him deals online!
If you want to make over $100k a year with less than $2k per month ad spend with little to no work, reach out to us today!