Have you been scared to try out pay-per-click advertising? We run ppc advertising for a lot of investors across the country, including for our own business. There is nothing special about our clients, except that they are having extraordinary results with ppc!
I have a wholesaling business in Delaware and only run online marketing to get deals. I saw a gap in the REI industry for a reliable ppc agency that was designed for real estate investors to achieve the maximum ROI and really understood what investors cared about. So I launched my own company.
And it’s been working out very well.
Within about a year’s time, we have grown to almost 30 clients through only referrals, no paid advertising at all.
Here is just SOME of the feedback from our clients we have received recently…
- New client Mike A of Baltimore got a $13k deal within 2 weeks of launching with us.
- Vishesh of North NJ scored a flip that should net over $75k within the first few months of working with us. Just locked up a second huge deal.
- Matt M. of SC is closing $57k deal this month. After already having amazing returns . He grossed over $100k in a year with us in a small market.
- Deniz of Tennessee closed 2 big deals with us early on.
- Vance of Georgia grossed over $50k this summer alone from 2 ppc deals. (see case study)
- Clint B of Omaha has net over $100k in 12 months. (see case study)
- Joel & Jim of Indiana closed over $100k in ppc deals just in August with us.
- Andrew L of Columbia SC closes about a deal a month with us. (see case study)
- John C of Maryland has grossed over $50k for over a 3X return in his first 6 months.
- Lisette of South NJ scored a huge deal early in her campaign
- Brett M of Florida got a $25k deal in his first 30 days with us.
- Tom Krol closed his first $25k deal with us almost exactly a year ago!
By the way, most of our clients are spending between $2-$3k per month total including our fees. So their net profit is extremely high! This is why we have been able to grow via referrals so well 🙂
Why Real Estate Investors Are Scared of PPC
There’s a lot of horror stories about ppc in the real estate investing industry.
PPC is known to be very risky and expensive, and most investors are afraid to start these online advertising campaigns. Here’s the truth:
Most investors do, in fact, fail with ppc.
And the word spreads. “I tried ppc and wasted thousands of dollars”.
This eventually leads to the dynamic we have now, where most investors steer clear of it. And, in the past, it has been for good reason.
Success with pay-per-click is by no means a guarantee. We also have clients who did not find success as quickly as they expected. But the vast majority of our clients have seen such consistent success across different markets and business models that you need to understand why.
8 Reasons Why Our Clients Are Having Extraordinary Results
All of our clients are “average” investors . And by average I mean, there isn’t much that separates them from you. There are in randomly different markets across the country. Some are doing more deals than others, some are doing bigger deals than others. Some flip everything they buy, some strictly wholesale.
But this is not magic or luck. All of these investors have traits in common that separate them from the pack. Here are the top 8 reasons why we have seen as to why our clients are having extraordinary results with ppc when other investors are failing:
1. They Stay On Top of the Leads
They all respond to leads within 5 minutes. Most of them take calls live! Our business can be ruthless and they understand they need to be the first ones on the appointment.
2. They intensely follow up
Great follow up systems. Stay on them for months. they know the deal will come eventually.
3. Their campaign is managed properly for REI
There are a lot of digital agencies out there (over 13,700 to be exact), and most of them will blow your money. Because our industry is different than most. One closed transaction is worth tens of thousands of dollars. But, this also means that every single click and lead can very expensive. And that means you have to be very careful about where you spend your budget. Because if you don’t, you can spend it very fast. And once it’s spent, there’s no refunds. That’s it, you lose! It’s very easy to fail with ppc in our industry if you don’t have a huge budget. There isn’t much room for error.
4. They make decisions based on data
Before launching, our clients set clear benchmarks for what is a winning campaign looks like. Our clients always have systems setup to track results. We carefully setup their conversion and phone call tracking before we spend any money. It’s extremely important. We always provide reports and break it down to easily understand the data and how we are doing compared to their benchmarks. They don’t let their emotions rattle them on a weekly basis. If one week sees a drop in leads, they don’t panic. If one week sees a huge uptick in leads, they don’t expect it happen every week after.
5. They are patient (easier with lower fees)
They are willing to let the data run their choices. They understand that averages are based on long-term results and don’t jump to conclusions based on a month’s worth of data. Our clients are able and willing to give it at least 6 months before coming to any conclusions. And by that means, most of closed some pretty big deals. But it’s important to decide that upfront before beginning. Campaigns that weren’t profitable early on became very profitable! (This happened exactly to Clint). They understand the money they need to be spend to commit to this long and set it aside for it. The lower an agency’s fees, the longer time frame one can stick with it!
They have cured themselves of the shiny object syndrome. They don’t jump from channel to channel. They do their research, commit to one, don’t quit until they dominate it, then move to the next.
6. They are team builders
They usually aren’t handling the calls themselves, some aren’t the ones going on appointments. They hire great acquisition and lead managers. All of them have a team to support their weaknesses and amplify their strengths. They understand that the only way to grow is to have a trustworthy team in place. This is often their top focus in their business.
7. They put the work into their website
Pay-per-click marketing drives traffic to the website, not leads. The website’s job is to turn that traffic into a lead. All of our clients have a Carrot.com site because of it’s high conversion rate. They make sure their Carrot landing page is setup to convert before we launch the campaign. And it’s not a half-ass out of the box site either. We make sure their site is on par, if not better than, all of their competitors in terms of conversion and credibility. If we ask them to make changes or provide us with media/content to improve their site, they are on top of it because they take it seriously!
8. Their goals are big!
All of our investors have lofty goals and big dreams. Many run other businesses or have jobs as well. All of them set big goals and take calculated risks to get there. They are always hungry for more deals! Even after closing huge deals, many want more! They always talking to us to look for more ways to spend more money to get more leads and close more deals!
What Should You Do Next?
If you are looking to grow your real estate investment business, rethink your assumptions about ppc. It may be the perfect next marketing channel for you. Start doing your research!
If you are currently running ppc and aren’t happy, take a hard look at your approach and mindset to see if there’s any room for improvement. Have an REI-specific company like us audit your campaign for free to see if it’s run properly.
No matter what your situations is, if you implement these 8 things are clients are doing, you just may see the same extraordinary results they have had 🙂